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Course Outline
Introduction to Pardot Plus Edition
- Overview of Pardot features and recent updates
- Understanding the interface and key components
Optimizing Email Marketing Tactics
- Advanced email design and personalization techniques
- Segmentation strategies using dynamic lists
- Best practices for A/B testing and performance tracking
Prospect Assignment and Engagement Strategies
- Automating prospect assignment using rules and triggers
- Creating effective engagement programs
- Leveraging dynamic content for personalized marketing
Working with Forms and Custom Redirects
- Designing and optimizing forms for lead capture
- Utilizing custom redirects to track prospect activities
Mastering Reporting and Dashboards
- Creating detailed reports for campaign performance analysis
- Building custom dashboards for data visualization
- Integrating Pardot reports with Salesforce for unified insights
Advanced Engagement Dynamics
- Enhancing engagement programs with automation rules
- Using completion actions and scoring models effectively
- Strategies for re-engagement and lead nurturing
Case Studies and Practical Exercises
- Real-life scenarios based on the client’s Pardot environment
- Hands-on exercises to apply learned concepts
Summary and Next Steps
Requirements
- Basic knowledge of Salesforce Pardot interface
- Experience with email marketing campaigns and prospect management
- Familiarity with list management and engagement programs in Pardot
Audience
- Marketing analysts using Pardot for daily operations
- Marketing professionals involved in campaign management and reporting
- Teams looking to optimize Pardot for advanced engagement strategies
14 Hours
Testimonials (4)
The way of interaction with students
izabela - BCA Polska Sp. z.o.o.
Course - Salesforce for Sales and Administration
Fortunately I was 1 on 1 with my trainer. This was very good. Victor worked at my pace, he explained things clearly and I was very happy with the outcome.
Craig - Superior Minerlas
Course - Salesforce for End Users
application scenarios introduction
Rachel - ge ren
Course - Salesforce CPQ for Administrators
The style and method of Training, it was more interacting than just listening in through the whole training, She gave me chance to practically apply her teachings while she was doing the training. So i really enjoyed that, gave me all the attention and asked where and what needed her to show me and i learned so many new features and have more knowledge now than before, i also gained some confidence in doing my work and using Salesforce.
